Sporting is running a fantastic interactive mobile campaign.
Armando Alves (from DraftFCB) explains:
Through a interactive video, users can place their name and phone number to receive a call by coach Paulo Bento, with distinct scenarios according to the call feedback. With cellphones reaching a market penetration over 117% in Portugal, the viral effort is aiming to get 40000 subscriptions and appeal to a younger audience through a different media channel.
Amazing work. Surprising, sharable, addictive.
With the current information overload, people will (more and more) only notice and talk about things (like work, brands or people) that really take them through remarkable experiences.
Disclaimer: I’m a Benfica supporter (had to find some way to link to Benfica) 
