Meet the eglu

Designer chic for the modern living concept produces a lot of interesting new things for urban life. Move over good industrial design, good marketing and a very different idea can became a cult in a few months. That’s exactly what Omlet did with it’s new product. Imagine that you want to have a chicken as a pet or that you can have have fresh eggs directly from your own garden. The eglu is the world’s most stylish and innovative chicken house or is the perfect way to keep chickens as pets.

According to a
Omlet’s marketing

Fresh, great tasting food and a healthier lifestyle. Omlet makes keeping chickens that lay delicious eggs easy and fun.

With the now famous eglu you can buy some very funny accessories too like this fox-proof run or an all weather shade to protect the animals. Additionally, you can choose the color of your chicken house.

The PR has been huge and has helped the eglu a lot. Adults and children love it and magazines have very positive reviews on it. The website is very simple, funny and informative and has a few special sections like the eggcam.

From an entrepreneurial point of view the eglu is a very sucessful product based project. The project was dreamed up by a team of students at the Royal College of Art and has already won a few awards. As Omlet co-founder James Tuthill said

The eglu is the first ever major rethink of domestic chicken housing and will make keeping chickens straightforward and fun for anyone.

If it wins the challenge to change people’s minds then Omlet will sure have a very bright future.
Also check the Clip-n-Seal site and blog for a very similar product oriented type of business.

November 24, 2004 | Tags: brand identity, e-marketing

comments

14 Responses to “Meet the eglu”

Tom Smith on December 13th, 2004

OK. I LOVE this idea. It looks like an award-winning idea with the iMac looking hutches and a fucking great name. Wonderful.

Except aren’t chickens kinda social creatures? Aren’t they gonna feel sad? Think about every time you have ever seen a (live) chicken… there were other chickens with it. For a reason.

Now. If it was made with a cage end at say 60 degrees so you “fit” six cages together in a hub/spoke like arrangement, I’d buy one…er…six
Shelagh Clancy on December 29th, 2004

This product comes with two chickens, which is enough to keep each other company. I currently have 18 chickens, but have kept as few as 3 before, and they were quite happy.
I love eglus! Very cool!
Eliza on February 13th, 2005

This is a great idea and a convient way for kids to keep a chicken as a pet. I don’t currently live in an area that we are allowed chickens, but looking at this it would even be a great way to store the chickens in your own backyard.

Omlet is a great name, funny even and as for Eglu I can’t help but smile when I think of it being compared to an igloo.
Judi on March 22nd, 2005

I’m looking into raising my own chickens. Does anyone know how I can purchase an Eglu in the United States?
Bob on April 9th, 2005

I saw a company at the San Francisco Landscape & Flower show that is making chicken coops out of wine barrels. They are portable and really nice. They also come with 2 chickens. I think their email is littlevalleyfarms@juno.com.
Eileen on April 18th, 2005

Hi Bob:

I was thinking of how I could make a chicken coop out of a wine barrel and then I saw your comment on the Omlet site about the company -Little Valley Farms- that had done such a thing. I can’t find them on the internet, though. Do you have any more leads on them? Thanks much.

Eileen
Jennifer on May 18th, 2005

I purchased a Chick ‘ Caboodle from Little Valley Farms over a month ago and couldn’t be happier! It is much like the Egglu…comes complete with 3 Ameraucana hens…but has a more country look that appeals to me. Not as modern looking as the egglu. Bob “The Chicken Whisperer” who makes these things and raises the chickens is truely in love with raising chickens. A great resource and a wonderful product. His e-mail is littlevalleyfarms @juno.com.

Jennifer
Katy Skinner on May 19th, 2005

Dear Jennifer;

You posted above about the “Chick ‘N’ Caboodle” made from wine barrels. Do you have any pictures of the one you own? I’d love to put them on my website, “TheCityChicken.com.” Thanks! –Katy Skinner, http://www.thecitychicken.com, thecitychicken@yahoo.com
Gordon on January 28th, 2006

��350!!!!!!!!!!!!!!!!!!!!!!!
The Wines Blog on March 1st, 2006

‘It’s only agriculture,’ shrugs de Rothschild…

In 1974, when his Uncle Elie got too busy to run the place, 34-year-old Baron Eric de Rothschild was put in charge of the family’s Chteau Lafite-Rothschild. It was a crushing charge. He became the fifth generation of Rothschilds responsible for one of…
Thalia on April 15th, 2006

I have an eglu and it is so easy to care for. It has a lift out litter tray which I line with newspaper and change every 2 or 3 days. The top lifts off completely so you can jet wash the inside and because it is plastic you can dry it quickly. The run is fox proof and you can get extensions for it. More than that, the support I have received from those at omlet is second to none even though I bought second hand off ebay!
Olive tree at blog.delaranja.com on May 18th, 2007

[...] I knew that having chicken eglus at home is a trendy thing these days (In the UK at least) but having a big tree is something new to me. Growing an olive tree in an apartment is going to be a real challenge. [...]
Keeping Chickens on August 28th, 2008

We’ve been Keeping Chickens for a couple of weeks now, I can’t believe it took us so long to make the leap into becoming ‘urban’ chicken keepers.

I like the look of the Eglu, but it sure is ‘eye wateringly’ expensive. We built our first chicken house out of scaps of wood in the garden, and then decided to buy a ‘proper’ one from a pet shop.

I suppose with the Eglu, you also get the ‘feel good’ factor of using a chicken house that is made from recycled material.

We can’t wait for our first eggs to arrive… Our chickens are point of lay and are about 19 weeks old now; so we’ve probably got a few more weeks before they start earning their keep in eggs.

There’s a few additional good points for gardeners to consider… Chickens eat garden pests. Slugs in our garden are now on the ‘rare’ side. Chciken produce a lot of compostable waste… So there’s plenty of ‘poo’ to fuel your compost heap and put on your veg patch.

Ta-Ta
Kelly on November 17th, 2008

I didn’t check every comment but I did notice the one about chickens getting lonely. I have had chickens for many years, over thirty, and have read numerous books and publications, and all recommend never raising a flock of one. By nature they are groupies.