Markets are conversations

“Most marketing programs are based on the fear that the market might see what’s really going on inside the company.”

This statement is from the The Cluetrain Manifesto and represents the way marketing is done.

Thomas Madsen-Mygdal used it in his latest presentation called Welcome Back on the Town Square. It’s a great presentation on how marketing is evolving and the new transparent customer/company relationship.

If you have a project / company you should read this, your customers will love you for it.

January 19, 2007 | Tags:  

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One Response to “Markets are conversations”

  1. Christian - Internet Marketing on January 21st, 2007

    Absolutely true.
    You need to know excatly what your customer want in order to give it to him.
    And sometimes the cAustome don’t even know it himself! So you have to guide your customer for at better mutual understanding. I have been writing a lot about this issue on the danish website: http://www.EffektivMarkedsfoering.dk
    Best regards,
    Christian

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