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got milk ?
Get the glass is a brilliant interactive campaign for the Got milk ? brand.
The campaign
aims to reposition milk as a precious commodity not to be taken for granted. In this campaign consumers get to see milk through the eyes of the ailing Adachi family desperate for milk and its healing powers.We want people to imagine what it would be like if milk really was that scarce and how that would change the way we think about it.
The campaign includes a virtual board game where the goal is to help a family (The Adachis) get a frosted glass of milk that is enclosed in a refrigerator chamber, heavily watched by security cameras, guards and state-of-the-art robots in a maximum security compound. All this avoiding being sent to Milkatraz.
The quality of the complex flash graphics and the rich experience make people feel that they are in the game itself.
Videos
The campaign also includes videos that can (only) be seen once you’re inside the board game. I searched for the videos online but could not find them elsewhere. Brand agencies should understand the power of video promotion and start making it easier for people to share their videos. The easier it is to share, the more people will see them and wider the video (and the brand) will be spread.
(via A Source of Inspiration)
Seth Godin at Google
A friend sent me this nice link to a presentation that Seth Godin gave at Google talking about how his ideas match Google’s efforts and what can be done in the future. Really good advice for any people interested in marketing.
For those of you that might never heard about Seth. browse around his blog for a few minutes and find out why companies should be producing purple cows.
Rebranding TAP
TAP (Portuguese National Air Company) is one of the most recognized brands in Portugal. That’s why they are putting so much effort in a new rebranding. Brandia is the company behind the new face-lifting. The process will take around 2 years and will start by implementing the new logo on all TAP aiplanes and then all the other brand objects like uniforms.
According to a Brandia spokesman the idea is to eliminate the air portugal from TAP’s image and to:
build a more agressive and more modern image that will carry the Portuguese flag all around the world without loosing nationality.
This rebranding is one of the actions that TAP is taking in order to integrate Star Alliance.
In such a big and heavy company we should aplaude Fernando Pinto (TAP’s CEO) and his team for making this and other changes that will keep growing TAP as one of the leading Portuguese brands around the world.
Solio - Plug into the sun
Thinking of all the times you wish you had a wall plug close to you, Solio is a device that was developed to solve that problem. Solio is a Portable Solar Charger for Mobile Devices developed by Better Energy Systems for use in all the situations where you need power in your mobile device but cannot access a power source. One of it’s biggest features is it’s ability to store energy to use only when in need.
Solio’s features include:
- The Solio can accept both solar and mains power for energy storage
- When full, the Solio will charge a phone at the same rate as its dedicated wall charger
- Compatible with multiple electronic devices
- Solar cells that are water and weatherproof
- Can be used for all outdoor and urban pursuits
- Solio has been crafted using eco-design principles for easy disassembly and recyclability
- Has minimised the use of toxic and unsustainable components.
Solio is a wonderful result of great product design and it was surely design thinking of it’s potential customers needs. Besides that Solio is a small-breakthrough type of product and thinking of that their website has a huge education area where you can read about subjects like Global Warming, Solar Power Energy or even find your area’s Solar Intensity Map. So a very clever marketing strategy too.
Meet the eglu
Designer chic for the modern living concept produces a lot of interesting new things for urban life. Move over good industrial design, good marketing and a very different idea can became a cult in a few months. That’s exactly what Omlet did with it’s new product. Imagine that you want to have a chicken as a pet or that you can have have fresh eggs directly from your own garden. The eglu is the world’s most stylish and innovative chicken house or is the perfect way to keep chickens as pets.
Fresh, great tasting food and a healthier lifestyle. Omlet makes keeping chickens that lay delicious eggs easy and fun.
With the now famous eglu you can buy some very funny accessories too like this fox-proof run or an all weather shade to protect the animals. Additionally, you can choose the color of your chicken house.
The PR has been huge and has helped the eglu a lot. Adults and children love it and magazines have very positive reviews on it. The website is very simple, funny and informative and has a few special sections like the eggcam.
From an entrepreneurial point of view the eglu is a very sucessful product based project. The project was dreamed up by a team of students at the Royal College of Art and has already won a few awards. As Omlet co-founder James Tuthill said
The eglu is the first ever major rethink of domestic chicken housing and will make keeping chickens straightforward and fun for anyone.
If it wins the challenge to change people’s minds then Omlet will sure have a very bright future.
Also check the Clip-n-Seal site and blog for a very similar product oriented type of business.
The Recipe for a low cost airline
In managment terms, operating a low cost airline it’s an exercise of reducing operational costs to a minimum value. Checklist:
- 1. Sell through the Internet or Phone.
- 2. Do not make print tickets.
- 3. Do not offer meals, drinks or newspapers.
- 4. Fly to secundary airports
- 5. Operate a single type of airplane.
- 6. Reduce cabin crew to the minimum.
- 7. Fly with the maximum passengers in minimum space.
Other mass-market businesses can also benefit from this approach. That’s what Stelios is doing at Easy.
Steve Jobs Interview on Innovation
Another good interview from Apple’s CEO Steve Jobs.
Not only do I use a Powerbook everyday but now I know the strategic ideas behind the making of such a wonderful product.
Brands That Think
“Companies that become culture brands usually have an opinion about something that people value.”
Shubhankar Ray, Student, INSEAD quoted on FastCompany.
Marty Neumeier: Brand Expert
This an excellent interview with Marty Neumeier, president of a firm specializing in brand collaboration. Author of Critique, the ?magazine of graphic design thinking?. In this conversation he explains Brand Gap and how his experience in publishing had an impact in his current career as a brand consultant. Neumeier has an interesting background in teology and fine arts and that, he says, as helped him get a better way of explaning things.
Also read: At the same site of the above interview you read an interview with John Lecter (author of Train of Thoughts ? Designing the Effective Web Experience)
User Interface Impact on Brand Identity
New technology as great impact on the way a company interacts with it’s customers. The Branding & the User Interface article is the first of a series from Nate Fortin of Cooper describing the intricacy of digital interactions. Part 1: Brand Basics as an excellent explanation on how important a relation between the non-human representative of the company and the customer is. This interaction increases the level of Loyalty, Identification and Differenciation building up the brand. Can’t wait to read the next one!
related article:
Building Brand into Structure
