Your kids will copy you

A new campaign has been launched in the UK to raise awareness about how parents (and the rest of us) are examples to children.

What we do and how we do sets expectations and gives examples to children. The campaign’s message is simple and the graphics easily grab both parents’ and children’s attention.

Your kids will copy you

I first heard the radio ads but decided to search for more information on this campaign. Interestingly, all resources used are online and can be downloaded and shared increasing the reach of the campaign. You can even order the posters online for free.

The radio ads: CopyCat 1 (.mp3 - 473kb) and CopyCat 2 (.mp3 - 469kb)
The 3 posters in pdf: Poster 1, Poster 2 and Poster 3

The message of the campaign taken from the campaign’s description:

Your children learn by what they see you do. Set a good road safety example.

December 5, 2007 | Tags: , , , , | Leave a Comment 

Magazines and Colors Trends

COLOURlovers is a wonderful resource for everyone - graphic designer,  architect, web designer - that needs (and loves) to use color. It’s a community build around color but it’s also a very useful site. You can check color trends, color palettes and read news and interviews on this topic.

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Magazine and Website Colors
There’s a trends sections that follows what magazines and websites are using in terms of colors. For each magazine there’s an example cover together with the palette and color codes. For each website there’s also a palette and color codes for the colors used.

October 31, 2007 | Tags: , , , , | Leave a Comment 

Building a Creative Culture

A few quotes from this very interesting interview on building a creative culture.

Finally, organizations have simply lost a sense of what it actually means to be creative. For some reason, thinking and speaking are accepted as a more important work than thinking and making.

Anyone who has ever been a part of a productive R&D team realizes that trying things and doing experiments is the fastest way to break into new territory.

By putting a priority on thinking and talking (through email, meetings, and PowerPoint) our work activities and environments have become sterile and devoid of the tangible aspects of what were in business to create! 

You can’t tell by going into the offices of most companies what business they are actually in! Consider how challenging that inherently makes it for new people in the organization to understand and contribute creatively.

Creativity matters and the lack of it can kill a company. Read the whole interview.

October 15, 2007 | Tags: | Leave a Comment 

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    andre_ribeirinho_t.jpg My name is André Ribeirinho, I'm an entrepreneur who lives in Portugal
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    Adegga - Social Wine Discovery


    Adegga is a social wine discovery service. The idea is to take the complexity out of wine and allow people to discover wines based other people's choices.