How to Keep Your Customers Happy

What Customers Really Want is a 4-tip article giving your advice on customer service.

1. Under promise, over deliver
2. Hire the right people.
3. Proactive communication.
4. When you make a mistake, apologize.

It’s a small but very useful article.

August 31, 2003 | Tags: | Leave a Comment 

Small Business Customer Service

Customer Service: Your Best Shot at Standing Out is an article that focus on customer service options for small businesses. “Provide the best service in town, and many customers will want to give you their business–regardless of the cost.“

May 8, 2003 | Tags: | Leave a Comment 

Online Customer Care - Your Options

This guide to online customer care is a very useful. Covering some of the online options it explains several different types of customer care options: Website Instructions, Frequently Asked Questions, Discussion Boards, eMail Support, Telephone Support and Product Tracking.
I certainly agree with the conclusion: “Satisfying and helping the customer before and after the sale will attract new customers to your Website, and keep them coming back for more. Give the customer what they want, and they will return the favour!“

April 27, 2003 | Tags: | Leave a Comment 

Customer Service Expectations

Despite the use of CRM software too many companies still don´t know how to apply it. As Bryan Eisenberg says in his article Want to Persuade? First, Delight!:

Satisfying customers is not about the latest and greatest software. It’s about attitude, value, and empowerment.

He gives an example of his experience with amazon.com and explains why amazon is continuosly exceeding customer expectations.
In the final he adds: Win the battle of the heart, and the mind won’t ever wonder. So true!

April 16, 2003 | Tags: | Leave a Comment 

  • about

    andre_ribeirinho_t.jpg My name is André Ribeirinho, I'm an entrepreneur who lives in Portugal
    More about me. Contact me.

  • my startup

    Adegga - Social Wine Discovery


    Adegga is a social wine discovery service. The idea is to take the complexity out of wine and allow people to discover wines based other people's choices.