The fun theory
There is lots of creativity in this video series from a Volkswagen campaign. All based on the idea that people change their behaviour when you make things more fun to use.
The deepest bin in the world:
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I'm André Ribeirinho, an entrepreneur in Lisbon, Portugal. I'm a co-founder of wine community Adegga.com and AVIN (ISBN of Wine). I'm also an advisor at Tarpipe and an organizer at SHiFT. I do Web Consulting and give Wine and Social Media Workshops.
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