The rules of Crowdsourcing

While going through my vacation reading I discovered that Jeff Howe writes a very interesting blog on crowdsourcing. I’ve been reading it like if it was a book.

Fortunately for me he also published a book: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business that I’ve added to my wishlist to read soon.

crowdsourcing_book

Some interesting content from the book: The rules of Crowdsourcing

  • 1. Pick the right model from among collective intelligence, creation, voting, or funding.
  • 2. Pick the right crowd from the participants to the people who will influence and usher the crowd.
  • 3. Offer the right incentives to the crowd that are often expressed in recognition rather just money.
  • 4. Keep the pink slips in the drawer - crowdsourcing is not outsourcing
  • 5. The dumbness of crowds, or the benevolent dictator principle - crowds need leaders who influence
  • 6. Keep it simple, break it down - give the crowd something each individual can work on, yet can aggregate into something great.
  • 7. Remember Sturgeon’s Law - 90% of what is created is crap so you will need to allow the crowd to separate the cream from the crap
  • 8. Remember the 10 percent, the antidote to Sturgeon’s law - related to #7 that the crowd can do the sorting in a democratic and open forum better than the experts.
  • 9. The community is always right
  • 10. Ask not what the crowd can do for you, but what you can do for the crowd - a crowd forms and is most effective when it sis working on something it wants.

Lots of notes taken this summer. Expect great things coming to Adegga very soon.

August 30, 2009 | Tags:  

comments

3 Responses to “The rules of Crowdsourcing”

  1. Felipe Avila da Costa on October 28th, 2009

    Following your recommendation I bought this book…
    http://www.felipeacosta.com/blog/2009/10/new-books-waiting-at-home/

    Reviews coming soon…

  2. Pedro Mendes on October 29th, 2009

    Hey André!

    Your post also prompted me to buy the book. I am now reading and loving it. The history, examples and applications of Crowdsourdcing are hugely useful. Read it when you get a chance.

  3. Lets All Do The Crowdsource on November 11th, 2009

    [...] André Ribeirinho: The rules of Crowdsourcing (delaranja.com) [...]

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