We get what we promote

In a world where consumers have so much power, we now have two responsibilities:

  • If you don’t like what an organization stands for, work actively to spread the word and force them to change.
  • If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.

We get what we promote.
(via Seth Godin)

November 29, 2008 | Tags: , ,  

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2 Responses to “We get what we promote”

  1. Bruno Pedro on November 29th, 2008

    Also, adding to those thoughts, create your products so that your customers can openly express their opinions, whether they might be good or bad.

    See #4 of the great Company Customer Pact (http://www.ccpact.com/).

  2. Quickthink » Blog Archive » Gravity and Blogging on December 2nd, 2008

    [...] We get what we promote [...]

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