We get what we promote

In a world where consumers have so much power, we now have two responsibilities:

• If you don’t like what an organization stands for, work actively to spread the word and force them to change.
• If you will miss a product, a service, a book, a site or a professional when they close up shop, stand up, speak up and bring them masses of new business.

We get what we promote.
(via Seth Godin)