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You are the brand



Gary Vaynerchuk explains why people should think of themselves as brands. When I met him in London a year ago he was already as energetic as he is now. He’s no different talking to you, presenting on stage or in front of the camera while doing his great wine videos at Wine Library TV (60,000 viewers a day). He is also the owner of Corkd (an Adegga competitor).

The other day, while on conversation with a friend we came to that conclusion. In this new world where you no longer have one job for life, but a set of ideas, projects and works, it’s important to promote and protect your most import asset: you.

March 4, 2008 | Tags: ,  

comments

4 Responses to “You are the brand”

  1. Carlos Jorge Andrade on March 4th, 2008

    Bingo!

  2. Armando Alves on March 6th, 2008

    That’s “old school” marketing, Check Tom Peters work, “The Brand Called You “.
    Better yet, here it is:
    http://www.fastcompany.com/magazine/10/brandyou.html

  3. Andre on March 6th, 2008

    Obrigado Armando.

  4. How to Use Social Media Marketing to Promote Yourself as a Brand (part 1) on August 11th, 2008

    [...] more on establishing yourself as a brand, check out this article from Fast Company, or this video with Gary Vaynerchuk. [...]

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  • about

    andre_ribeirinho_t.jpg I'm André Ribeirinho, an entrepreneur in Lisbon, Portugal. I'm a co-founder of Adegga.com, an advisor at Tarpipe and an organizer at SHiFT.

    I'm available for Web Consulting. Contact me

    Follow me on Twitter, read more about me or contact me at andre@adegga.com

  • my startup

    Adegga - Social Wine Discovery

    Adegga lets you track the wines you are drinking and share your wine discoveries with the community.

  • startups I support

    Tarpipe


    Tarpipe makes it easy to share content across different social media applications.

    Yozik


    Yozik is a service that helps artists and labels promote and sell their music directly on their own site, own blog or in a social network.

    • Organizing

  • my wines