You are the brand



Gary Vaynerchuk explains why people should think of themselves as brands. When I met him in London a year ago he was already as energetic as he is now. He’s no different talking to you, presenting on stage or in front of the camera while doing his great wine videos at Wine Library TV (60,000 viewers a day). He is also the owner of Corkd (an Adegga competitor).

The other day, while on conversation with a friend we came to that conclusion. In this new world where you no longer have one job for life, but a set of ideas, projects and works, it’s important to promote and protect your most import asset: you.

March 4, 2008 | Tags: ,  

comments

4 Responses to “You are the brand”

  1. Carlos Jorge Andrade on March 4th, 2008

    Bingo!

  2. Armando Alves on March 6th, 2008

    That’s “old school” marketing, Check Tom Peters work, “The Brand Called You “.
    Better yet, here it is:
    http://www.fastcompany.com/magazine/10/brandyou.html

  3. Andre on March 6th, 2008

    Obrigado Armando.

  4. How to Use Social Media Marketing to Promote Yourself as a Brand (part 1) on August 11th, 2008

    [...] more on establishing yourself as a brand, check out this article from Fast Company, or this video with Gary Vaynerchuk. [...]

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