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Your kids will copy you

A new campaign has been launched in the UK to raise awareness about how parents (and the rest of us) are examples to children.

What we do and how we do sets expectations and gives examples to children. The campaign’s message is simple and the graphics easily grab both parents’ and children’s attention.

Your kids will copy you

I first heard the radio ads but decided to search for more information on this campaign. Interestingly, all resources used are online and can be downloaded and shared increasing the reach of the campaign. You can even order the posters online for free.

The radio ads: CopyCat 1 (.mp3 - 473kb) and CopyCat 2 (.mp3 - 469kb)
The 3 posters in pdf: Poster 1, Poster 2 and Poster 3

The message of the campaign taken from the campaign’s description:

Your children learn by what they see you do. Set a good road safety example.

December 5, 2007 | Tags: , , , ,  

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  • about

    andre_ribeirinho_t.jpg I'm André Ribeirinho, an entrepreneur in Lisbon, Portugal. I'm a co-founder of Adegga.com, an advisor at Tarpipe and an organizer at SHiFT.

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